Every media appearance is a unique opportunity for a company to tell its story.
Media training is about understanding what drives journalists; what they are looking for in a story and armed with that knowledge, being able to ensure you communicate your agenda effectively.
Giving an interview to a journalist should be seen as a “transaction”; the journalist needs to get something out of it and so do you. There is no easy way of making sure this happens, you need careful preparation, interesting ideas expressed in a compelling way and the ability to control the flow of the interview whilst remaining authentic.
That may sound like a tall order but with our support it is eminently achievable. We’ve helped numerous CEOs and senior executives handle the media and tell their stories effectively and we will enjoy sharing our knowledge and experience with you so you can ensure you do yourself and your company justice in any media engagement going forward.